AM.STUDIO

AM.STUDIO

PROJECT / 004

RESTRICTED TERRITORY

RESTRICTED TERRITORY

RESTRICTED TERRITORY

A gated member experience connecting public intrigue, private access and recurring brand transmissions.

A gated member experience connecting public intrigue, private access and recurring brand transmissions.

A gated member experience connecting public intrigue, private access and recurring brand transmissions.

CONCEPT / UX / SHOPIFY / CONTENT

PROJECT ROLE / DOMINIC HUTCHISON

CONCEPT / UX / CONTENT SYSTEM / DIGITAL IMPLEMENTATION

CAPE TOWN / SOUTH AFRICA

2026 / LIVE BRAND EXPERIENCE

Restricted Territory private-access landing interface with clearance metadata, member proposition and Request Access action.

SWIPE SCREENSHOTS TO EXPLORE →

CONTEXT

Not everything needed to live on the public feed.

Not everything needed to live on the public feed.

Not everything needed to live on the public feed.

Restricted Territory was developed as a private layer within The Biltong Bandit brand.

The idea was to create something more deliberate than another mailing list — a place where selected content, drops, updates and access could feel earned rather than simply broadcast.

The challenge was to connect public communication, email and the private website into one coherent experience.

THE IDEA

Public signal. Private access.

Public signal. Private access.

Public signal. Private access.

The system was built around a simple exchange.

Public content creates curiosity. Email provides the key. Restricted Territory provides the deeper experience.

Access codes, transmissions, gated pages and limited drops turned the usual newsletter journey into something closer to an ongoing members’ dispatch.

01 / ACCESS

Making entry part of the experience.

Making entry part of the experience.

Making entry part of the experience.

Restricted Territory begins before a visitor reaches the private content.

The access journey uses clearance language, locked states and code entry to make the act of entering feel intentional.

Rather than hiding content behind a generic login screen, the interface extends the wider Bandit world into the mechanics of access itself.

CONCEPT / UX / ACCESS JOURNEY / SHOPIFY IMPLEMENTATION

Restricted Territory locked and access-denied interface, showing classified content, verification state, access-code field and Enter Territory action.

SWIPE SCREENSHOTS TO EXPLORE →

02 / PRIVATE EXPERIENCE

A private space built to hold more than offers.

A private space built to hold more than offers.

A private space built to hold more than offers.

Once inside, members could move through drops, field notes, brand updates and other restricted content.

The structure allowed product offers to sit alongside editorial material and behind-the-scenes updates, giving the space a broader purpose than discounting alone.

The aim was to create a member experience that could evolve over time without needing to reinvent the system for every transmission.

UX / CONTENT STRUCTURE / ECOMMERCE / MEMBER EXPERIENCE

Restricted Territory member-only active Drop 001, with limited availability, access code and Claim Drop / Enter the Shop action.

SWIPE SCREENSHOTS TO EXPLORE →

03 / TRANSMISSION SYSTEM

Email became the bridge between the public brand and the private space.

Email became the bridge between the public brand and the private space.

Email became the bridge between the public brand and the private space.

Each transmission was designed to do more than announce that new content existed.

The email carried access information, dispatch summaries and onward actions, guiding members from their inbox into Restricted Territory.

Together, the email and private site formed one continuous journey rather than two separate channels.

EMAIL EXPERIENCE / CONTENT / CUSTOMER JOURNEY / KLAVIYO

Transmission 001 email: private access, credential and Enter Restricted Territory action.
Transmission 001 email continuation: dispatch contents, member updates and Open Transmission 001 action.

SWIPE SCREENSHOTS TO EXPLORE →

04 / SYSTEM + STRATEGY

Building a repeatable rhythm around access.

Building a repeatable rhythm around access.

Building a repeatable rhythm around access.

The wider system connected teaser content, access invitations, transmissions, reminders and the private destination.

That structure created a repeatable way to move people from public curiosity into private participation while giving each dispatch its own purpose.

The system could support future drops, editorial content, new products and other member-only moments without changing the underlying experience.

CONCEPT / CAMPAIGN SYSTEM / CONTENT STRATEGY / PROJECT DELIVERY

Restricted Territory strategy board linking public teaser, access invitation, transmission announcement and inbox reminder.

SWIPE SCREENSHOTS TO EXPLORE →

OUTCOME

A new layer within the Bandit brand.

A new layer within the Bandit brand.

A new layer within the Bandit brand.

Restricted Territory created a working framework for communicating differently with the people closest to the brand.

It brought access, email, ecommerce and editorial content into one connected system and created a foundation that could continue to evolve with each transmission.

The value of the project was not one individual drop or email, but the structure around them: a repeatable way to create anticipation, grant access and give members somewhere deeper to go.

ROLE / CREDITS

AM.STUDIO / Dominic Hutchison developed the Restricted Territory concept, experience structure, UX, content system and digital implementation.

The work formed part of the wider development of The Biltong Bandit brand.

Selected creative and content execution involved collaborators where applicable.